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	<title>Chris Placitella Blog &#187; Zyprexa</title>
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		<title>Eli Lilly to pay 18.5 million  over Zyprexa  Marketing</title>
		<link>http://traumaticbraininjury.com/chrisplacitella/eli-lilly-to-pay-18-5-million-over-zyprexa-marketing/</link>
		<comments>http://traumaticbraininjury.com/chrisplacitella/eli-lilly-to-pay-18-5-million-over-zyprexa-marketing/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:53:27 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Dangerous Drugs]]></category>
		<category><![CDATA[Defective Products]]></category>
		<category><![CDATA[Zyprexa]]></category>

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		<description><![CDATA[This is yet another example of how improper marketing of pharmaceutical products continues to cost the public financially which has a direct affect on our tax base. The cost of healthcare should not be driven by the marketing practices of the pharmaceutical industry.]]></description>
			<content:encoded><![CDATA[<p>According to a report from the Associated Press, Mississippi will receive $18.5 million from drug maker Eli Lilly and Co. as part of a settlement over claims the company promoted the anti-psychotic Zyprexa for ailments it was not federally approved to treat.</p>
<p>The settlement recovers money the state spent through its Division of Medicaid and the State Insurance Plan, Hood said. The company also will pay $3.7 million in legal fees for the state.</p>
<p>Mississippi is one of 13 states that sued over Zyprexa. Eli Lilly spokeswoman Marni Lemons said settlements have been reached in seven others &#8211; Alaska, West Virginia, Connecticut, New Mexico, Idaho, Utah and South Carolina. Suits in Montana, Minnesota, Louisiana, Arkansas and Pennsylvania are still pending, she said.</p>
<p>The company paid a $1.4 billion settlement to the federal government in January 2009 after admitting it had promoted Zyprexa in elderly populations for treatment of dementia between 1999 and 2001.</p>
<p>According to the Atty. Gen. Hood,  Zyprexa was approved by the Federal Drug Administration for &#8220;major psychotic problems,&#8221; but he said the company hired representatives who promoted the drug to physicians for use for any kind of depression.</p>
<p>&#8220;Unfortunately, the studies later found that the drug could cause diabetes so it did more harm than good,&#8221; Hood said.</p>
<p>Lemons said there was no scientific proof Zyprexa causes diabetes. The company has not admitted any wrongdoing in the Mississippi settlement.</p>
<p>Under the agreement, the company cannot make any claim about Zyprexa that is false, misleading or deceptive and the drug cannot be promoted for off-label uses, Hood said.</p>
<p>The settlement money will go into Mississippi&#8217;s general fund and comes at a time when the state&#8217;s revenue collections are projected to be far below estimates for the current fiscal year. Gov. Haley Barbour already has cut $437 million from the state spending plan.</p>
<p>This is yet another example of how improper marketing of pharmaceutical products continues to cost the public financially which has a direct affect on our tax base. The cost of healthcare should not be driven by the marketing practices of the pharmaceutical industry.</p>
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