General Mills Imposes Forced Arbitration on Customers, then Backpedals after Public Admonishment

General Mills, manufacturer of Trix, Cheerios, Betty Crocker, Pillsbury and other foods, attempted to prohibit consumers from being able to sue if they have a consumer protection-related grievance. However, after considerably public backlash, the food manufacturer backed off on what essentially amounted to forced arbitration.

In an effort to stop consumers from being able to launch class action suits, General Mills tried to limit the public’s ability to file a lawsuit against the company. Instead, under the proposed plan, consumers would have to arbitrate their complaint, likely limiting compensation.

In the past year, one person got sick with salmonella poisoning from eating Cinnamon Toast Crunch and another person found chunks of glass in their Old El Paso Salsa. Under the proposed terms, General Mills would not have been liable for those incidents and those consumers would have no legal recourse.

Consumer rights must be protected. Chris Placitella, Esq. is a partner at Cohen, Placitella & Roth, and an established national influencer in legal circles. If you or a loved one has a question or concern about consumer rights or class action suits, contact him today.