Democratic members of Congress ran a probe into the marketing practices of companies and found that major producers of electronic cigarettes are targeting youth by giving away free samples at sporting events and concerts. They are also airing radio and television advertisements during programming that are geared toward youth.
This investigation came as the FDA is preparing to issue a package of tobacco control rules which would put e-cigarettes under regulation for the first time.
According to the Washington Times, lawmakers discovered that electronic cigarette companies had provided samples at over 300 events between 2012 and 2013 at popular youth events like rock concerts. In addition, they also ran ads during events which attract the largest young viewership of people under 18, like the Super Bowl.
Even further, the CDC has found that e-cigarette use among high school students rose from 4.7 percent to 10 percent between 2012 and 2013.
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